Marketing Strategy and Direction

Shape your marketing direction, create insightful audience personas, and prioritize the channels that connect your organization to your supporters

Focus: Marketing Planning

Creates a new strategic marketing plan or updates an existing strategy.

Deliverables:

  • Determining priorities and establishing goals, objectives, and strategies

  • Researching your marketing ecosystem

  • Defining audience diversity and creating actionable messaging

  • Establishing calendars and sub plans for connecting with diverse audiences through email, social, online and traditional channels 

Focus: Marketing Direction

Joining your team as a fractional CMO, I’ll implement and oversee development and community engagement marketing and communications teams and programs. Scope includes operational (departmental/board meetings and updates, team management), financial (budgeting and project management), and creative team management.